Push Back The Overshoot Day

A PATAGONIA CONCEPT | A PATAGONIA CONCEPT | A PATAGONIA CONCEPT | A PATAGONIA CONCEPT |A PATAGONIA CONCEPT | A PATAGONIA CONCEPT | A PATAGONIA CONCEPT | A PATAGONIA CONCEPT |  
With Push Back the Overshoot Day, Patagonia raises awareness about the urgency of environmental issues through a bold and symbolic campaign.
By modifying its iconic logo and suspending sales for 24 hours, the brand highlights the impact of overconsumption on the planet.

ECV Paris

Art Direction | Ideation | Conception | Marketing



jorismaillard.design@gmail.com

Linkedin

Resume

©2025 Joris Maillard. All rights reserved.